Expedia's secret plan to take over hospitality

How Expedia could take over

When Expedia Group CEO Mark Okerstrom recently talked to investors about Expedia’s growth potential, he may have revealed a major shift in the OTA’s strategy. As reported by Stuart Butler from Fuel Hotel Marketing, Okerstrom stated Expedia’s growth potential had peaked in regards to their current travel business, conversion and booking process. In order to …

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